In the ten years since Denmark became the first country to provide for same-sex unions, tens of countries have added civil union rights for its citizen. At present, most of Europe, including Portugal, Spain, France, Germany, U.K. Sweden and Norway allow for civil unions, as does Australia, Canada, many parts of South America and, increasingly so, many states in the United States. These trends are likely to continue.
While legalized same-sex unions benefit many businesses, the online jewelry business in particular has seen added sales as more same-sex partners formalize their relationship and exchange rings.
As in most traditional marriages, same-sex partners often seek to have a symbol of their commitment, and that symbol is often a ring.
While traditional jewelry stores have seen some increase in sale to same-sex partners, many of the online jewelry stores are seeing an even greater growth in sales. This is due in part to the privacy afforded by shopping online. Many men, straight or gay, do not enjoy the process of jewelry shopping in public, so going online is an excellent way to browse ring selections without the pressure of a salesperson hovering over one's every move and comment.
In addition, online shopping for civil union rings offers a far greater selection than can be found at the local shopping mall in most places. While a typical mall jewelry store might have ten or so suitable rings, an online jewelry store will have many more times that.
Some of the big sellers for same-sex couples, especially men, are rings with unique designs. The traditional gold wedding band is, well, too traditional for many couples. It symbolizes opposite-sex marriage, which is not a tradition that many civil unions or gay marriages feel akin to.
Many online jewelry stores are seeing a big increase in unique ring sets made with titanium, platinum and tungsten. These materials have a distinctive appearance and allow for some custom features like engraving as well as wood, mineral, metal or gemstone inlays.
The popularity of these modern and stylish rings show how same-sex partners have expanded the kinds of jewelry being made these days. The opportunities for jewelers with a strong sense of design and the ability to produce unique rings are sure to benefit from the growth in same-sex union.
Hawaiian Titanium Rings has been making fine, handcrafted titanium rings since the mid-1990s. Visit us online at http://www.hawaiiantitaniumrings.com to see our huge selection of titanium rings for men and women.
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